Stop Fighting the Brain: Designing Learning That Actually Sticks

Learning professionals are under constant pressure to deliver faster results, stronger engagement, and measurable behavior change — often with less time and fewer resources. Yet many learning experiences unintentionally work against how the brain naturally learns.

In this interactive session, we will explore how neuropathways are formed, strengthened, or ignored, and why stress is one of the biggest hidden barriers to learning transfer. Participants will discover how cognitive load, emotional safety, and connection directly influence retention, recall, and behavior change. Instead of adding more content, attendees will learn how small design shifts — repetition, emotional relevance, storytelling, and reflection — dramatically improve learning outcomes.

Participants will leave with practical, immediately applicable ways to design learning that aligns with how the brain actually processes and stores information, resulting in stronger engagement and more durable learning.

About Jodi DeRoo, Founder and Chief Explorer, LED Journey:

Jodi DeRoo is the Founder and Chief Explorer of LED Journey, where she helps leaders and organizations unlock growth through the intersection of neuroscience, leadership, and practical application. Drawing on experience across banking, manufacturing, and technology sectors, she designs highly interactive learning experiences that turn brain science into tools leaders can immediately apply.

Jodi received her Brain-Based Coaching certification through the NeuroLeadership Institute and is a certified Everything DiSC® facilitator who is passionate about helping people better understand how they think, lead, and learn.

Location (free parking on premises)

Kent County MSU Extension Office

775 Ball Ave. N.E. Grand Rapids, MI 49503

Conference Room A/B