The 8 Keys to Unlocking a High-Performance Culture

Culture isn’t just about perks and fun. It’s not a buzz word. We’ve all heard the saying “Culture Eats Strategy for Lunch.” But why? Culture is the collective sum of the values and accepted behaviors within the business. There are 8 essential elements that are critical to building a culture that performs at the highest level. Discover in depth insights for each essential element supported by various research studies and proven workplace practices. These 8 keys individually are inconsequential, yet when combined together, will create the culture and business you’ve always wanted.

Learning Objectives

•  Understand the 8 critical traits and why they are necessary to build a strong, scalable culture.
• Belief, Purpose, Integrity, Transparency, Ownership, Mentorship, Fun, Measurement
• Recall culture stories that exhibit the power of these traits in action.
• Gather reference points for further information to implement the critical traits into your business.
• Connect the critical traits to all aspects of life.

My name is Russel Dubree, I’m a business coach. I’m insanely passionate about helping business owners scale their business in a way that brings profit, purpose, and meaning in their lives. I live and breathe the study of what it takes to run an effective business. I’ve been a USAF officer, air traffic controller, airfield manager, bank supervisor, bank teller, call center agent, lifeguard, factory worker, lawn mower, paperboy, gas station attendant, painter, cemetery maintenance worker, furniture mover, comedy club bouncer, entrepreneur, CEO, COO, CFO, project manager, account manager, office manager, bookkeeper, HR administrator, content writer, data analyst, recruiter, benefits specialist, sales lead, marketing coordinator...and many more. Most of those roles were under the umbrella of the business I founded with nothing to an eventual sale with an 8-figure valuation. I’m pretty sure I left out a lot more.