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Telling Stories to Make Your Training Material Meaningful, Memorable, & Marketable

  • November 20, 2020
  • 8:00 AM - 9:30 AM
  • Virtual Presentation
  • 24

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Telling Stories to Make Your Training Material Meaningful, Memorable, & Marketable

In this interactive session, Mary Jane Mapes will focus on the power of story to make your training concepts and applications more meaningful, your ideas memorable, and you and your programs more marketable.

During this session you will:

  • Discover where to find great stories
  • Identify the benefits to you and your audience from a well-told story
  • Uncover 5 kinds of stories and where to use them
  • Experience a demo of the most powerful kind of story to tell

This will be a combination of:

  • Lecture with examples
  • PowerPoint slides
  • Small group discussion
  • Demonstration

About the Presenter:
Mary Jane Mapes is one of the foremost authorities on business relationships and leadership effectiveness on the platform today. Her ideas have transformed the lives of the multitudes of people from organizations for whom she has spoken, such as Avon Products, Inc., Los Angeles Children’s Hospital , Stryker Corporation, Farmers Insurance, and Phillips 66. Numerous people walk out her programs and completely change the way they deal with their employees, their boss, or their customers – even members of their own family. She is convinced that those changes happen not only because of the ideas and skills she teaches, but because of the stories that she tells that create a deeper awareness on the part of the attendees. And with greater awareness, people more clearly see themselves and their need to make necessary changes and are inspired to do so.

Her ideas have helped others melt walls of isolation, increase employee engagement and patient satisfaction scores, and get people promoted to the highest levels. During our November event, Mary Jane will provide a strong case for the use of stories in training programs as a powerful element in building your own credibility and bringing about real change. She will show you how to make your stories come alive and add to the emotional impact of your lessons, a contributing factor in behavior change.

To Learn more about Mary Jane, visit her websites: maryjanemapes.com and alignedleaderinstitute.com. Contact her via email at maryjane@maryjanemapes.com or 269-324-1847

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